Everyone knows that Lord Sugar has strong opinions and is not afraid to share them - no matter how controversial they may be.
In The Way I See It (2011), he shares his penchant views on subjects as varied as over-priced poncy restaurants, why he prefers internet shopping, how the government could best spend our money, the health and safety police, the youth of today and their parents, the political correctness nonsense, what motivates him and what he admires in others, or the future of technology advertising and a host of other topics that do get us mad one way or the other and which we all invariably ended up ranting and raving about just like Lord Sugar, throwing our hands up in the air and saying "Has the world gone utterly mad?"
Crammed full of brilliant stories, amusing rants and sound advice, this is my kind of book to read - no-nonsense, honest, very funny, hardly offensive, filled with plain common sense and wisdom - from my favourite straight-talking businessman, never mind the nation's. Lord Sugar certainly does not pussyfoot around.
I sincerely hope there is a second book in the offing. I love and highly recommend this book.
Lord Sugar is the owner of Amshold Group Ltd and the popular star of the award-winning BBC series The Apprentice, and the more recent Junior Apprentice. He has two honorary Doctor of Science degrees, one awarded by the City of London University of 1988, and the other from Brunel University in 2005. He was knighted in 2000. In 2008 he was appointed to the Government Business Council by the former Prime Minister Gordon Brown, and in 2009 he led the government's Apprenticeship advertising campaign and roadshow seminars. In the same year, the former PM appointed him Enterprise Champion to advise the government on small business and enterprise, and he was also awarded a life peerage, becoming Baron Sugar of Clapton in the London Borough of Hackney. He is on Twitter, Facebook and YouTube.
Lord Sugar's first Twitter book-signing on his latest book which drew a few laugh-out-louds from me:
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