Hardback: 'What are you trying to say? That a village somewhere has lost an idiot?'
Alan Sugar's witty put-downs, his laser-beam glare and non-nonsense approach have won him legions of fans on the BBC's award-winning show The Apprentice, but how has the East End boy turned multi-millionaire - a man famously allergic to bullshit - coped for ten years in the arty-farty world of television?
In Unscripted (2015), Alan Sugar reveals how he did it his way. He describes battling to get the CEO role on The Apprentice in the first place and bringing on board Nick Hewer, Margaret Mountford and later Karren Brady. He remembers the candidates who impressed him and those who infuriated him, shares his favourite moments and reveals what happened to the winners after the cameras stopped rolling.
He also gets followed into the gents by an over-enthusiastic fan, explains to a baggy-jumpered, beanie-hat-wearing young director that he will NOT be spending all day filming a five-minute trail and refuses to let Piers Morgan make him cry.
Funny and outspoken, Unscripted is Alan Sugar at his entertaining best.
About the author: Lord Sugar is the owner of Amshold Group Ltd and the popular star of the long-running BBC series The Apprentice. Born in the East End of London, he is a self-made multi-millionaire whose entrepreneurial flair and talent for innovation saw him take his electronics company Amstrad from a one-man operation to an international market-leader. He was knighted in 2000.
In 2009, the Prime Minister, Gordon Brown, appointed him as Enterprise Champion, to advise the government on small business and enterprise and he was also awarded a life peerage becoming Alan, Baron Sugar of Clapton, in the London Borough of Hackney. He is the author of two top 10 bestselling books, What You See Is What You Get (2010) and The Way I See It (2011).
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