When I am stuck in a reading rut, I tend to look for books that come under the heading of 'non-fiction', like travel books, food-adventures books, true crime, autobiographies, etc, or I tend to give reading a complete rest. Well, What You See Is What You Get: My Autobiography (2010) has been in my to-be-read pile for quite some time and it is high time I rescue it and give it the attention it deserves.
To many of us, Lord Alan Sugar is not an unfamiliar figure. He is the boy from a tiny council house in East London whose first job was to sell sacks of wool as a kid! Today, he is a lord, a market leader, the owner of Amshold Group Ltd and the popular star of the award-winning BBC series The Apprentice, and the more recent The Junior Apprentice. He has two honorary Doctor of Science degrees and was knighted in 2000. In 2008 he was appointed to the Government Business Council by former Prime Minister Gordon Brown, and in 2009 he led the government's Apprenticeship advertising campaign and roadshow seminars. In the same year the (former) Prime Minister appointed him Enterprise Champion to advise the government on small business and enterprise, and he was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney.
Now he is telling his story, his way, charting his journey from a humble background to his meteoric rise to fame and fortune. He is never less than his genuine, blunt and gutsy self. He is a man who says things as it is. It is true that what you see of Lord Sugar is what you get! His outlook on life is old-fashioned and simple but inarguably full of wisdom. His advice is pure common sense and they do make sense if you think about it. Through the ups and downs of his career, he never falters or gives up hope and in fact, the lowlights of his life make him stronger. He is a gentleman who will always advocate that hard work and hard work only is the realistic way to success, none of those instant fame or overnight success much publicized by reality television nowadays. The book is a truly inspirational read and this autobiography will tell you more about who the real Lord Sugar is - a man of integrity, a respected businessman and more importantly, a decent family man and loyal friend. I cannot help but be full of admiration for this old boy from Clapton. You can follow Lord Sugar on Twitter, Facebook and Youtube. I do not rate books of this nature. Happy reading!
Now he is telling his story, his way, charting his journey from a humble background to his meteoric rise to fame and fortune. He is never less than his genuine, blunt and gutsy self. He is a man who says things as it is. It is true that what you see of Lord Sugar is what you get! His outlook on life is old-fashioned and simple but inarguably full of wisdom. His advice is pure common sense and they do make sense if you think about it. Through the ups and downs of his career, he never falters or gives up hope and in fact, the lowlights of his life make him stronger. He is a gentleman who will always advocate that hard work and hard work only is the realistic way to success, none of those instant fame or overnight success much publicized by reality television nowadays. The book is a truly inspirational read and this autobiography will tell you more about who the real Lord Sugar is - a man of integrity, a respected businessman and more importantly, a decent family man and loyal friend. I cannot help but be full of admiration for this old boy from Clapton. You can follow Lord Sugar on Twitter, Facebook and Youtube. I do not rate books of this nature. Happy reading!
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