About the book: Unmasking Samantha Cookes (21 May 2026) is the chilling true story of a master manipulator who spent more than a decade reinventing herself across the UK and Ireland with an arsenal of false identities.
Once known to millions as ‘Carrie Jade Williams’, she slipped seamlessly from au pair and nanny to therapist, psychologist, terminally ill author and online ‘sickfluencer’.
Each persona carefully crafted.
Each lie more audacious than the last.
And each one designed to gain trust - and exploit it.
What started with the tragic death of a baby soon became a trail of fraud, deception and shattered lives. Every reinvention brought new victims, until her most audacious lie, a fabricated terminal illness, triggered a TikTok reckoning.
Drawing on exclusive evidence and firsthand accounts, Unmasking Samantha Cookes: The Many Lives of a Serial Fraudster pulls back the curtain on a mastermind of deception hiding in plain sight, and reveals just how easily trust can be weaponised, with an unsettling question at its core: how well do we really know the people we trust with our children?
Unmasking Samantha Cookes: The Many Lives Of A Serial Fraudster will be released on 21 May 2026.
About the author: Alan Bradley is an award-winning Irish director, actor and writer working across documentary, television drama and ads. He won the Young Director Award for Documentary at Cannes 2024 and is the youngest director to hold a prime-time RTÉ One documentary slot. Named a Broadcast Hotshot 2025, he has directed critically acclaimed films including Patrick: A Young Traveller Lost, Anorexia: My Family and Me and the hit RTÉ/BBC series Bad Nanny.
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